We Are As Fresh As It Gets!
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Our Philosophy
The Fresh Label is a rapidly growing seafood distribution and processing company based in Singapore. During our early days just after the COVID-19 pandemic hit the shores of Singapore, we realised the importance of securing resilient seafood supplies with the closure of Jurong Fishery Port. Our team combed the whole of Malaysia and South Thailand farms to secure stable supplies of seafood to ensure that our customers still have access to fresh and good quality seafood.
Our purpose is to create a positive impact on the community through providing your business with sustainably sourced seafood. Currently, over 50% of all seafood sold by The Fresh Label are from sustainable farms, and we are working hard to achieve the goal of increasing this figure to 80% by 2025.
We aim to provide the best seafood solutions and services that are designed to help your business grow. With our specialised knowledge, commitment to quality, and a deep understanding of the seafood industry, we offer a wide range of products and support for your business requirements.
Our proven capability and experiences in the ever-changing seafood marketplace enable us to help our clients thrive in their operations and meet the various tastes and expectations of their own customers. With The Fresh Label, you are not just getting a supplier - you are gaining a reliable partner that values quality, sustainability, and the growth of your business.
Mission
The Fresh Label is committed to become your trusted partner in always providing the highest quality seafood and meat selection at valuable prices for businesses to thrive.
Vision
We aim to lead the future of Singapore’s seafood partner that provides quality seafood through sustainable sources while restoring the world’s natural resources.
Our oceans and marine ecosystem has been overexploited and damaged from our pursuit to bring seafood to our tables. This is why we chose to work with ethical and sustainable farms, such as Atlas Aquaculture, and fish farmers who share the same vision as us.
Through modern engineering and technology, our partner Atlas Aquaculture has revolutionised the way seafood is produced, striving to grow healthy and wholesome fish while significantly minimising carbon footprint on the environment.
Together, we are taking a step towards preserving our oceans and restoring the balance of our marine ecosystem, all while still being able to enjoy seafood.
